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The Anatomy of A Perfect Geographically Targeted Landing Page

The Anatomy of A Perfect Geographically Targeted Landing Page

Last Updated: September 17th, 2021

Maximize SEO & Conversions With Best Practice Geo Landing Page Design

The best geographically targeted landing page designs are simple and speak to your audience. Take your pages to the next level with these 10 tips on geographically targeted landing page design. This guide will show you how to leverage color, placement, headlines, and copy to create the perfect geo landing page.

Headlines, Copy, and Trust Indicators

1. Page Headlines Should Match SEO Titles

Your SEO Title and geo landing page headline should complement each other. To get the highest possible rankings, you need to deliver on what’s promised in your SEO Title once people click through to the landing page.

2. Choose Clear and Concise Headlines Using Keyword Research

The geo landing page headlines should be the most common phrases searchers are typing with regards to the service being targeted.  Use Google’s Keyword Planner or AHREFS to look at your niche’s keywords.  Find the most common queries and make a list if the top keywords and variations to use in your headlines. Remember, headlines should inform the reader of exactly what the content is about and entice them to read further. Try to keep headlines short and sweet for the most impact.

3. Perfect Grammar

All website grammar needs to be flawless. Always double and triple check your geo landing page copy. Get another set of eyes on it if you can.

A geo page can have just one small grammar error, but that error can make a difference in rankings and conversions. You’re asking visitors to trust you. Grammatical errors are not a good introduction.

4. Use Trust Indicators

For an effective way of building trust, incorporate testimonials, reviews, press mentions, guarantee seals, and third party trust and security certification (Better Business Bureau, VeriSign, etc.). Trust factors have been proven to increase conversions by as much as 41%. If you have them, use them.

Call to Actions and Buttons

5. Use a Strong Call to Action

After a visitor reads the headline, it is crucial that they know what to do next. Take a look at AHREFs for example. From the moment you land on this landing page you know EXACTLY what they can do for you and how to get started.

It’s clear what the user should do and even highlights an introductory offer.

6. Buttons & Call to Actions Should Stand Out

Identify the keywords people interested in your service might be searching for and add them to words such as free, new, buy, or download now. A conversion button should stand out and be big, bright, and above the fold.

Placement and Content

7. Keep It Above the Fold

The space a visitor sees without having to scroll is where the most important parts of the geo landing page should be. Place the call-to-action button above the fold and in a location where the viewer’s eye will scan to. Never have the button or form in a place where it has to be searched for. 

8. Always Be Testing

Optimize your geo pages for conversion over time. Run A/B tests, like changing the copy, images, and calls to actions to see what resonates most with visitors. In addition to A/B testing, testing two completely different site designs against each other can help you create general landing page guidelines that help boost overall conversions will be beneficial in the long run. 

What is A/B testing? A/B testing is where a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates.

9. Use Images and Videos That Relate to the Copy

Adding videos of user testimonials and product images to a page is a great way to catch the attention of viewers. It also gives shoppers an extra push to look further into a product.

Bellroy uses great imagery and videos on many of their pages. Every product page has a great video and multiple images of that wallet. This makes selecting the right wallet extremely easy for buyers.

10. Go Easy on the Links

Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. Lots of links may make sense on a regular home page, but on a landing page, simplicity is key.

This landing page is designed well, but look at all those header links getting in the way of the message! Reduce the distraction level on your landing page by removing excess links.

What Colors Should You Use on Your Sites?

Colors that entice a viewer will vary among different sites. Applying the right colors might draw in traffic, bore viewers, or scare others away. They set the mood of the landing page design and influence a viewer’s actions.

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