Free tools
Free Tools for Law Firm Marketing
Calculators and checks you can use today, built on your own numbers. No benchmarks dressed up as facts, and no sign-up for the calculator.
In short
GLP's free tools help law firms measure if they're getting good results from their marketing efforts. The SEO ROI calculator converts spending on marketing along with lead numbers and intake rate and fees into cost per signed case and return on investment directly in your browser. The free audit also lets you see how visible your firm is today in Google searches and in AI Overviews right now.
Tools
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Calculator
Law firm SEO ROI calculator
Enter monthly spend, leads or organic visitors, consultation and signing rates, and your average fee. Get cost per lead, cost per signed case, ROI and break-even cases per month, with every formula shown. Nothing leaves your browser.
Open the calculatorAudit
Free SEO and AI search audit
We look at your ranking performance, the technical health of your site and also your Google Business Profile along with how your business is shown in Google AI Overviews. We discuss what we find together during a call.
Request your audit
Pair them with
Guides that go with the tools
Law firm marketing budget
What a budget covers and how firms set one, before you measure what it returns.
Read the guideLaw firm website design cost
What drives the price of a law firm website, from templates to custom builds.
Read the guideHow to rank in AI Overviews
Steps for getting your firm cited in Google AI Overviews, ChatGPT, Claude and Perplexity.
Read the guideChoosing a law firm SEO company
Questions to ask an agency before you sign, including how they report results.
Read the guideCase studies
Search Console data from client sites we built and grew, with the caveats spelled out.
See the resultsResource library
Guides, case studies and videos in one place.
Browse resources
About our free tools
Looking for something else? Browse the blog or talk to our team.
Are the tools free?
Yes, you can use our ROI calculator as much as you want for free, we don't require any sign up for that. We also offer free audits where you start by filling out a short form so that we know what company and market to focus on.
Do the tools collect my data?
The ROI calculator doesn't. It runs in your browser, sends nothing and stores nothing. The audit request is different: you share your name, firm and contact details so we can send the results, as described in our privacy policy.
Which tool should I start with?
If you're tracking leads and signed cases, start first with the ROI calculator to see how much a channel costs for each signed case. If you haven't looked at where your firm ranks on Google or for AI responses yet, then start with our free audit first.
Will you add more tools?
We add tools if we can create them using numbers that users supply or data that we can verify. Everything we publish here shows how we arrive at results; therefore you can see how computations were performed.
Want help reading the numbers?
On a free strategy call we go through your search visibility, your tracking and what a signed case costs you today.
Or call Call (661) 388-5526