SEO and AI search for law firms Be the answer.
When someone asks Google, ChatGPT or Claude which lawyer to call, the answer names a firm or two. GLP works to make yours one of them, then tracks the calls and cases that follow.
Illustration: an AI answer engine is asked which lawyer to call, writes a short answer and cites a placeholder law firm, Your Firm, as its first source. The example repeats for personal injury, criminal defense, lemon law, family law, estate planning and employment law.
Fifteen-plus years of legal marketing experience, for clients in the U.S. and Canada.
5.019 Google reviewsSome of the firms we’ve worked with
Page four doesn’t get the call.
Here’s how we move a firm up, using a search for a car accident lawyer as the example.
- 1
Audit the foundation
A full technical audit of your site’s health, speed and structure, then we fix what holds rankings back.
- 2
Map every search
We find each keyword your future clients type and rank them by how likely they are to turn into a case.
- 3
Build authority
City pages, practice-area content and links that earn trust from Google and from AI answers.
- 4
Compound
We watch the data and feed it back in. Month six beats month one. Month twelve looks different again.
Illustration: a search results page where a placeholder law firm moves from position 38 on page four up to the first result.
Straight from Search Console.
Four client case studies. Each screenshot or chart comes from the case study itself, and the bars under each number are drawn to scale.
About the numbers: the traffic figures are clicks from Google Search, taken from Search Console, with one exception. Cali Lemon Lawyers’ 240 is the firm’s monthly visitor count before GLP started, as reported in its case study, and is not a Search Console number. The windows are 28 days for Cali Lemon Lawyers and The Bail Boys (their case studies call these figures monthly visitors) and three months for Westview Law and Burg & Brock. Individual results vary by firm, market and starting point. Past results don’t guarantee future outcomes. Earnings disclaimer.
Your Consulting CMO
“Every marketing dollar should trace back to a signed case. When one doesn’t, we change the plan.”
Most agencies sell rankings and send reports full of green arrows. We sit inside your business, learn your case economics, and run search, content and lead generation as one system. Law firms are our focus, and legal search is the work we know.
In short: GLP Marketing works as an outsourced Consulting CMO for law firms, running your search, content and lead generation instead of selling one-off SEO packages. We work to rank your firm across Google and AI answers like AI Overviews, then turn that visibility into signed retainers. You see every keyword, lead source and dollar, and results are measured in cases, not clicks.
- Complete visibility
- You see every keyword we target, every page we publish, every lead that comes in, and where each one came from.
- Built for AI search
- Content structured so Google’s AI Overviews, ChatGPT, Claude and Perplexity can cite it, with tracking that shows where your firm appears in AI Overviews and the rest of Google.
- Measured in cases
- Rankings are a means. We track calls, consultations and signed retainers through call tracking and your CRM, because that’s what pays.
The team behind the work
SEO for attorneys by practice area
Personal injury, criminal defense, family law, lemon law, employment law, estate law, plus local SEO, for firms of any size.
Where we work
Law firm SEO in Los Angeles, New York City, Chicago, Houston, San Diego, San Francisco, Seattle, Miami, Orlando and Washington, D.C., plus 48 more cities.
Guides from our team
Read about law firm SEO in the AI search era, how to choose a legal marketing agency, what goes into a marketing budget, attorney bio examples and the anatomy of a local SEO page, or browse the blog.
“Scaled our income tremendously.”
On-Call Legal, in their video review
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On-Call Legal“Scaled our income tremendously.”
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Novian & Novian“We’re getting daily calls.”
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Onyx Law Group“The best team out there.”
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Balakhane Mediation“I’ve honestly been astonished.”
5.0
From 19 Google reviews. Read them on Google
GLP Marketing is very professional, transparent, and really know SEO for law firms. Matt is thoughtful, honest, and not the type to overpromise or sell fluff.
If you have a law firm, and your looking to show up ahead of your competition, Matt is your guy! Matt and his team are sharp, proactive, and genuinely invested in helping your law firm grow.
Our company has been really impressed with GLP Marketing. Their team knows legal SEO inside and out, communicates well, and operates at a very high level.
They're responsive, informed, and they care deeply about improving our business. I'd recommended them 10 out of 10 times.
Questions firms ask us on the first call
Yours isn’t here? Ask our team
What makes GLP different from other SEO agencies?
We work as your Consulting CMO, not a vendor. We own search, content and lead generation and report on every keyword, lead source and dollar. Law firms are our focus, and legal search is the work we know.
How much does it cost?
It depends on your practice area, market competition and growth goals. Book a no-obligation strategy call and we’ll give you a custom quote and show you exactly what we’d do.
How long until I see results?
Sites with existing traffic and domain authority usually see real ranking movement within 60 to 90 days. New sites take longer. SEO compounds, so the bigger gains show up over a year of steady work.
Do you work with firms outside of California?
Yes. We work with law firms across the United States and Canada, and our geo-targeting is built for firms that practice in more than one market.
Do you lock clients into long contracts?
No. We’d rather earn the next month than trap you in a year. We keep clients by producing results, not by contract terms.
Someone is asking.
Give your firm a real shot at being the answer. The first strategy call is free, and there’s no long contract waiting at the end of it.
Or call Call (661) 388-5526