About GLP Marketing
Your Consulting CMO.
Not Another Agency.
We don't sell SEO packages. We operate as an extension of your leadership team — owning search, content, and lead generation while giving you complete visibility and accountability across every dollar and decision.
The About page lays out what GLP is and why it exists: a Consulting CMO for law firms rather than another package-selling agency. It explains how GLP sits inside your business, learns your case economics, and runs search, content, and lead generation with every keyword, lead source, and dollar visible to you. The through-line is accountability measured in signed cases, and a focus only on law.
Law firms deserve a marketing partner they can actually trust.
Most agencies sell rankings. They send monthly reports full of green arrows and vanity metrics, but can't tell you how many signed cases came from their work. They hide behind jargon and long-term contracts because their results can't speak for themselves.
GLP was built to be the opposite. We operate as your Consulting CMO — sitting inside your business, understanding your case economics, and building growth systems with complete transparency. You see every keyword, every lead source, every dollar at work.
We only work with law firms. That focus means we understand the nuances of legal search — how people find attorneys, what makes them choose one firm over another, and how to turn organic visibility into signed retainers. Not generic traffic. Signed cases.
"We don't sell SEO. We sell growth. SEO just happens to be the most powerful vehicle to get there."Matt Khorsandi, Founder & CEO
Three Principles
Complete Visibility
You see everything — every keyword we're targeting, every piece of content we publish, every lead that comes in, and exactly how it traces back to our work. No black boxes.
AI-Powered Execution
We use proprietary AI systems to identify ranking opportunities, predict content performance, and optimize campaigns at a speed and scale traditional agencies can't match. Including ranking in Google's AI Overviews.
Measured in Cases, Not Rankings
Rankings are a means to an end. We measure success by signed retainers and revenue generated — the metrics that actually matter to your firm's growth.
We're Built for What's Next
Google's AI Overviews are fundamentally changing how people find attorneys. We've retooled our entire approach to ensure your firm shows up in both traditional results and AI-generated answers.
AI-Ready Content Architecture
Every piece of content we create is structured for AI extraction — schema markup, entity optimization, and answer-first formatting that Google's AI can cite and surface.
AI Citation Tracking
We monitor your firm's presence across AI Overviews, featured snippets, People Also Ask, and local packs — giving you complete visibility into every surface that drives leads.
Predictive Content Modeling
Our AI identifies which topics Google is most likely to feature in AI answers for your practice area and market — so we create content that gets cited, not just ranked.
Real-Time Performance Dashboard
Full transparency into every metric — traffic, leads, AI citations, call tracking, and revenue attribution. You see exactly what's working and what needs optimization.
Matt built GLP at the intersection of technology and legal marketing. With a background in digital strategy and data-driven marketing, he saw an industry full of agencies that sold rankings without accountability — and built the opposite.
His approach: operate like a tech company, not an agency. Use AI and automation to make smarter decisions. Measure everything. Hide behind nothing. Only win when clients win.
Under Matt's leadership, GLP has grown from a solo consultancy to the leading legal marketing firm in the country — with a proprietary technology stack that gives clients an unfair advantage in both traditional search and the emerging AI search landscape.
Meet Our Team
The specialists behind your firm's growth — strategy, content, operations, and engineering in lockstep.
Juan builds data-driven SEO strategies focused on higher search rankings, organic traffic, and measurable growth. Combining technical SEO, keyword research, and strategic link building, he turns search insights into practical strategies designed to deliver lasting results.
Chidinma creates engaging, SEO-friendly content that turns complex topics into stories people want to read — and search engines want to rank. Combining content strategy, SEO trends, and sharp storytelling, she helps brands grow their organic visibility and traffic.
Lizza transforms executive vision into organized, actionable strategies that keep teams and business goals aligned. Combining HR operations, people development, and strategic coordination, she connects leadership, clients, and internal teams while fostering a positive and productive team culture.
Kathleen turns client goals into customer success strategies focused on satisfaction, retention, and measurable value. Through relationship management and empathetic communication, she builds lasting client partnerships while connecting customer needs with internal teams to drive long-term success.
Jovan combines software development expertise with technical leadership to turn business goals into clear development strategies. He guides engineering teams, supports developer growth, and connects product, leadership, and development to deliver scalable, high-quality solutions.
We run the marketing for law firms — SEO, AI-search optimization, content, and lead generation — as an outsourced marketing department. Firms bring us on as their “Consulting CMO”: we own the strategy and execution, and you get reporting that shows the keywords, the content, the leads, and where your money goes.
Because legal search is its own world. How someone picks a personal injury lawyer is nothing like how they buy a product, and the rules — bar advertising, competition, intake — are specific. Working only with firms means our content, strategy, and instincts are built for how legal clients actually search and decide.
A typical agency runs one channel and hands you a rankings report. As your Consulting CMO we sit a level up — owning SEO and AI search, and guiding paid media, intake, and your other vendors — so the whole marketing engine points at one goal: signed cases. There’s also an SEO-only option if that’s all you need.
In signed retainers and revenue, not vanity metrics. Rankings and traffic matter only as far as they turn into calls, consultations, and cases — so our reporting ties the work back to leads and the money it brings in.
No. We’d rather earn the next month than trap you in a year. Engagements start with a free strategy call, and we keep clients by producing results, not by contract terms.
Ready for a Marketing Partner
You Can Actually Trust?
Complete visibility into your pipeline, your spend, and your results. No black boxes, no lock-ins — just accountability and growth.
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