Get started

Website design and development

Law Firm Website Design Built for Search and Intake

We design and build sites for law firms; they load quickly and work well for all visitors. We ensure that these sites have clear content for both Google and AI tools and also track each call and form back to where it originated. Recent work includes Westview Law and Burg & Brock projects.

Book a strategy call See the case studies
Google clicks, Westview Law, Mar to May vs Jun to Aug 2026, after the 95-page rebuild
166 → 1,559
Pages in English and Spanish, Burg & Brock site launched June 2, 2026
250+

Source: Google Search Console for each client site. Individual results vary, and past results don't guarantee future outcomes. Earnings disclaimer.

In short

Law firm website design means creating a site that loads quickly and works well for every visitor. It also aims to rank well for the cases the firm wants and encourages visitors to call them. GLP builds law firm websites using clear structures for practice areas and cities. They also include structured data and aim for accessibility level AA as per WCAG 2.2 standards right from the start and track phone calls right away.

Recent builds

Two law firm sites we built in 2026

Both firms are in Los Angeles. Both started with a site that couldn't rank for much beyond the firm's own name.

Westview Law: 38 pages to 95

Westview Law is an employment firm. We launched its new site in January 2026, set up CallRail call tracking and connected it to the firm's CRM. On May 28, 2026 we relaunched the site at 95 pages, up from 38: 10 city pages, 10 practice and topic pages, 12 articles, 2 long guides, 4 case results pages, 3 attorney bios and a 27-term employment law glossary, all with structured data. Google Search Console counts 166 clicks from Google Search in March to May 2026 and 1,559 in June to August 2026. The domain is new, so there's no older baseline, and the starting point was small.

Burg & Brock: one landing page to a bilingual site

Burg & Brock is a personal injury and wrongful death firm. In 2025 its website was a single landing page. We rebuilt it with more than 250 pages, including 83 in Spanish and about 127 that pair a city with a practice area, plus hreflang tags, structured data, attorney bylines and the attorney advertising disclosure. It went live on June 2, 2026. Google clicks for June to August rose from 452 in 2025 to 1,774 in 2026. Most of the clicks Google reports a search term for still include the firm's name, so treat this as a site that can now be found, not as proof of new demand.

Figures from Google Search Console for westviewlawpc.com and www.burgbrock.com, pulled September 26, 2026. Clicks aren't clients; these case studies make no claim about leads or signed cases. Individual results vary, and past results don't guarantee future outcomes.

What a 2026 law firm site needs

Eight things we build into every site

A website that looks great but no one can find or which drops calls is not going to do much good for a firm. We consider these parts essential.

  • Speed on a phone

    People often need to find a lawyer quickly and they look for one via mobile. We build to Google's Core Web Vitals guidance (targeting Largest Contentful Paint under 2.5 seconds, Interaction to Next Paint less than 200 ms and Cumulative Layout Shift below 0.1). We also avoid autoplay hero videos and lighten images.

  • Accessibility

    We aim for WCAG 2.2 Level AA standards, which are official standards from the W3C: using actual heading tags, clearly labeled form fields, accessibility via keyboard only, clear focus indicators, and good contrast levels. We use Axe testing as well as using the site solely with a keyboard and we avoid overlay widgets altogether.

  • Intake that works at 2 a.m.

    Click-to-call on any mobile display; use short forms with clear labels; let people know clearly upfront that there is no attorney-client relationship formed by filling out the form; route leads to your CRM system or intake team so that nothing gets stuck in just one person's inbox.

  • Call tracking from launch

    Dynamic Number Insertion displays tracking numbers based on where calls come from. That way you know which pages or channels people are dialing from. Your primary phone number remains at the bottom of your page, on Google Business Profile and structured data too. So your contact information stays consistent no matter where someone finds you online.

  • Practice and location structure

    Each practice area and type of case should have its own strong page, but pages for specific cities should only exist where people search and there is something local that can be said. Google's spam policies consider hundreds of pages that look very similar to each other as doorway pages.

  • Structured data

    The firm schema is linked together with information about lawyers, services offered, breadcrumb trails, and visible FAQs into a single graph of entities. This makes both search engines and AI tools better able to understand who you are. It does not buy rich results and we do not promise that we will get them.

  • Pages AI tools can read

    The content appears directly in HTML pages and does not load through scripts later on. Every main page starts with a short and straightforward answer. And your robots.txt file allows crawlers like those of Google AI Overviews, ChatGPT, Claude, and Perplexity to access this website unless you change that yourself.

  • More than one language

    When clients search using Spanish, the site should respond in Spanish and have separate pages for different languages; use hreflang tags to link them together. Write content that reflects real searches people do, not just relying on automatic translation.

Platform

Static, WordPress or a site builder?

There isn't one perfect platform for everything. What is most important is how fast it goes, how easy it is to add and take content off the site and to keep it secure, and how much control you have over code that the search engines use.

Static builds (our default)

Static sites are built before people visit them and served directly as simple HTML files. No queries to a database happen on each visit and there is no maintenance to update plugins; so pages load quickly and there are fewer things that can go wrong. We run our own site at glpmarketing.com using Astro which is a static site framework. One drawback though is that making changes to templates or layouts involves developers.

WordPress

WordPress is very familiar and easy for staff to edit and there are plugins for pretty much everything. The latter point is also a risk though because adding more plugins means adding code which in turn makes pages slower and you need to keep them updated regularly too. While a WordPress website can run quickly, it requires using caching, careful selection of plugins and regular maintenance as well.

Site builders

Builders that are hosted get going fast and they are cheap to start with but they limit your control over things like page speed and structured data as well as redirects. That gets important when you want to compete for high rankings.

If you have an existing platform that you want to keep, please let us know right away during our first meeting. We will talk openly about how that impacts things like speed, editing, and upkeep as well.

Migration

Redesigning without losing your rankings

Redesigning is the easiest way to undo a lot of traffic that has built up over years through search. Most of this loss comes from changes in URLs and also from pages being deleted; both of these things can be avoided.

  1. Inventory every URL

    We collect every address from the sitemap, a full crawl, from Google Search Console pages that get clicks or impressions as well as pages linked to by other sites. No items are excluded because no one knew they were there.

  2. Keep what ranks, map what moves

    The URLs that are currently ranking stay where they are. For anything else that needs to be moved, we do one single 301 redirect to the URL that is most closely similar. We don't use redirects chaining together multiple places or just redirecting everything to the homepage.

  3. Check parity before launch

    We look at staging copies which don't show up in search results. We compare old and new pages. We check things like status codes, titles, meta descriptions, canonical URLs, headings, internal linking and structured data. Any differences we find we fix them or the change is intentional improvement.

  4. Launch and watch

    After we launch, we test redirects and submit our new sitemap. We also keep an eye on Search Console for any crawl errors, drop in pages indexed and loss of clicks. We then fix whatever comes up based on that information.

We ran this process ourselves. In September of 2026 we moved the site glpmarketing.com over to Astro. Before going live we reviewed each of 107 live URLs one at a time against the new build. We also maintained redirects from the previous site.

Compliance

Built inside the bar's advertising rules

  • ABA Model Rule 7.1 doesn't allow lawyers to make false or misleading claims about their services and each state has different versions of this. We do not promise outcomes when we write; we keep results from previous work near any disclaimer that your state mandates.
  • Model Rule 7.2 limits calling a lawyer a "specialist" without certification and asks that ads name at least one lawyer or firm responsible for their content. We check page copy, headings and meta descriptions for both.
  • Some states require an "Attorney Advertising" label, filing something with the bar association or keeping copies of old versions around. We label your templates and flag anything that needs your approval.
  • Each site includes a privacy policy and disclaimer along with form text stating that a message is not confidential legal advice. We are a marketing firm and not your ethics advisor; therefore, you will still need to approve any final legal content yourself.

Process

How a website project runs

The same steps whether you need 20 pages or 250. More on how we run engagements is on how we work.

  1. Discovery

    We review your current website, data from Google Search Console, competitor sites and your intake process: who calls you, how you handle leads, and which kinds of cases you would like to get more of.

  2. Structure and content plan

    Here is a plan itemized page by page including practice areas, locations of practice, attorneys and guides as well as a redirect map if you already have a website. Content is written by our legal content team and then reviewed by your attorneys.

  3. Design

    Mobile layouts first, built from your brand, with contrast and type sizes checked as we go rather than at the end.

  4. Build on staging

    Templates, structured data, forms, call tracking and analytics with consent controls, on a staging site that search engines can't index.

  5. QA and launch

    Parity checks, accessibility testing, speed tests, redirect tests and test form submissions. Then launch.

  6. After launch

    Search Console monitoring and fixes, then ongoing law firm SEO and content if you want us to keep building on it.

Mistakes we see

What sinks law firm websites

  • Changing every URL during a redesign and redirecting them all to the homepage.
  • Cutting old pages that quietly brought in most of the search traffic.
  • A heavy hero video or image slider that makes the phone number load last.
  • Forms that email one person, with no copy in a CRM and no alert after hours.
  • City pages that are the same text with a different city name.
  • Phone numbers in images, or a different number on every directory listing.
  • Accessibility overlay widgets instead of fixes in the code.
  • Launching without Search Console, analytics or call tracking, then having no way to judge the new site.

Choosing a designer

Questions to ask any law firm website designer

  • Can I see Search Console data from sites you built? A portfolio of screenshots shows design. Search data shows whether the sites get found. Ours is on the case studies page.
  • How do you handle redirects and URL changes? Ask for the process, not reassurance.
  • How do you test accessibility? Listen for WCAG, automated testing and keyboard checks. Be wary of an overlay plugin as the whole answer.
  • Where do form leads go, and how are calls tracked? If the answer is an email inbox, ask what happens at night.
  • Who owns the domain, hosting accounts and analytics? Get it in writing before work starts.
  • What does it cost, and what's not included? Our website design cost guide covers what drives the price. If you're also hiring for search, our guide on choosing a law firm SEO company has more questions to ask.

A new site is one part of a bigger plan. See how it fits with search, ads and content on our law firm marketing page, how we approach AI search for law firms, and what a signed case costs you with our SEO ROI calculator.

Related services and guides

Law firm website design: common questions

Have a question that isn't here? Talk to our team.

How much does a law firm website cost?

The cost depends on how many pages you need, how much writing we do, any custom design work involved, integrations such as CRM and call tracking features, and if we are transferring an existing site that has rankings we want to protect. We give quotes only after we have had a scope meeting where we know all of these details. We also have a guide to law firm website design cost which explains what factors affect the cost.

How long does it take to build a law firm website?

The timeline really depends mainly on the number of pages and how quickly approvals go through. Here are two recent cases. First, Westview Law's initial website went live in January 2026 but work had already started in December 2025. Its second site was their recent big redesign which launched in May 2026. Burg & Brock's bilingual site with over 250 pages started planning and building from December 2025 and launched on June 2, 2026.

Will we lose our rankings if we redesign the site?

You can, if URLs change without redirects or pages that earn traffic get cut. We inventory every URL first, keep addresses that already rank, map a single 301 redirect for anything that moves, and compare titles, headings, canonicals and structured data between the old and new site before launch. After launch we watch Search Console for errors and drops.

What platform will our website be built on?

By default, we use a static build: we generate pages in advance and serve them as plain HTML files. This approach is fast and leaves fewer plugins to patch. We use Astro, a static site framework, to run our own website. If you have a specific CMS (Content Management System) that your team needs to use, let us know during our initial call so we can discuss tradeoffs in terms of speed, editing capabilities and upkeep together.

Can you build a Spanish version of our site?

Yes indeed, Burg & Brock's site has 83 Spanish-language pages alongside their English pages and we use hreflang tags so Google can show the correct language to each user who searches. We suggest that a fluent Spanish speaker at the firm review those Spanish pages before going live.

Will the site meet ADA and WCAG requirements?

We work towards meeting Level AA of WCAG 2.2 and conduct testing using Axe engine as well as by using a keyboard before we go live. We do not use accessibility overlay widgets because they do not fix underlying code; no agency can promise that a site is free from all barriers or legal claims, so we also provide an accessibility statement and ways for visitors to report any issues like the one on our own accessibility page.

Planning a new site?

On a free strategy call we look at your current site, what it ranks for, and what a rebuild should keep, fix and add.

Book a strategy call
Or call Call (661) 388-5526