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Case Study: Burg & Brock

In 2025, burgbrock.com was a single landing page. GLP rebuilt it as a site of more than 250 pages in English and Spanish, live since June 2, 2026. Google clicks for June to August went from 452 in 2025 to 1,774 in 2026.

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Google clicks, June to August 2026 vs the same months of 2025
3.9×

In short

Burg & Brock is a Los Angeles personal injury and wrongful death firm. Until 2026 its website was one landing page, and every Google click went to it. GLP rebuilt the site with more than 250 pages, including 83 Spanish-language pages and about 127 pages for specific cities and practice areas. It went live on June 2, 2026. From June to August, Google clicks rose from 452 in 2025 to 1,774 in 2026, and the number of pages showing in Google Search went from 2 to 300. Results vary.

Google clicks, Jun to Aug 2026452 in Jun to Aug 2025
1,774
Pages shown in Google Search2 a year earlier
300
Clicks to pages other than the homepage0 a year earlier
1,191
Queries averaging a top-10 spot18 a year earlier
7,046

Source: Google Search Console for www.burgbrock.com, June to August 2025 vs June to August 2026, pulled September 26, 2026. Clicks and impressions are from unpaid Google Search results.

The Client

A personal injury firm in Los Angeles

Burg & Brock represents people hurt in car, truck, motorcycle and rideshare crashes, as well as dog bites, burns, falls and other injuries, and families in wrongful death cases. The firm works from offices in the Los Angeles area.

The Challenge

One page, one way in

In mid-2025, burgbrock.com was a single landing page with a phone number and a consultation form. From June to August 2025, Search Console shows 452 clicks, all of them to the homepage. Every click Google reported with a search term came from a search that included the firm's name.

Injury cases often start with a search like "car accident lawyer" plus a city, or a question about what a claim is worth. With one page, the firm had nothing that could rank for those searches.

What GLP Did

From one page to a full site

  1. December 2025 to May 2026: planning and build

    Built the new site on a staging server: practice pages, about 127 pages pairing a city with a practice area, 83 Spanish-language pages, office pages, attorney pages and articles.

  2. June 2, 2026: launch

    Replaced the old landing page with the new site, with hreflang tags linking the English and Spanish pages, structured data for the firm and its services, attorney bylines, and the attorney advertising disclosure.

  3. June to September 2026: content and fixes

    Fixed redirect and soft-404 problems, published new articles and refreshed older ones on wrongful death claims, settlement values and filing deadlines, and put out a press release on California's SB 371 rideshare insurance law.

More on how we approach this: personal injury SEO and local SEO.

The Results

From 452 to 1,774 summer clicks

Monthly clicks were between 107 and 205 through the rest of 2025 and between 227 and 304 from January to May 2026. After the new site went live they reached 441 in June, 635 in July and 698 in August.

The homepage is no longer the only way in. From June to August 2026, 1,191 clicks went to other pages. The most-clicked of those is an article on average car accident settlements in California, with 289 clicks.

Burg & Brock: monthly clicks from Google Search, June 2025 to August 2026Monthly clicks ranged from 107 to 205 from June to December 2025 and from 227 to 304 from January to May 2026, then rose to 441 in June, 635 in July and 698 in August 2026 after the new site went live on June 2.0100200300400500600700Jun '25: 107 clicks, 1,191 impressionsJun2025107Jul '25: 158 clicks, 1,459 impressionsJulAug '25: 187 clicks, 1,876 impressionsAugSep '25: 161 clicks, 1,609 impressionsSepOct '25: 205 clicks, 1,714 impressionsOctNov '25: 132 clicks, 1,403 impressionsNovDec '25: 139 clicks, 1,787 impressionsDecJan '26: 227 clicks, 5,369 impressionsJan2026Feb '26: 252 clicks, 12,367 impressionsFebMar '26: 285 clicks, 23,335 impressionsMarApr '26: 292 clicks, 24,562 impressionsAprMay '26: 304 clicks, 36,255 impressionsMay304Jun '26: 441 clicks, 216,932 impressionsJun441Jul '26: 635 clicks, 456,376 impressionsJulAug '26: 698 clicks, 404,049 impressionsAug698New site live June 2Burg & Brock: monthly clicks from Google Search, June 2025 to August 2026Monthly clicks ranged from 107 to 205 from June to December 2025 and from 227 to 304 from January to May 2026, then rose to 441 in June, 635 in July and 698 in August 2026 after the new site went live on June 2.0100200300400500600700Jun '25: 107 clicks, 1,191 impressionsJun2025107Jul '25: 158 clicks, 1,459 impressionsAug '25: 187 clicks, 1,876 impressionsAugSep '25: 161 clicks, 1,609 impressionsOct '25: 205 clicks, 1,714 impressionsOctNov '25: 132 clicks, 1,403 impressionsDec '25: 139 clicks, 1,787 impressionsDecJan '26: 227 clicks, 5,369 impressionsFeb '26: 252 clicks, 12,367 impressionsFeb2026Mar '26: 285 clicks, 23,335 impressionsApr '26: 292 clicks, 24,562 impressionsAprMay '26: 304 clicks, 36,255 impressions304Jun '26: 441 clicks, 216,932 impressionsJun441Jul '26: 635 clicks, 456,376 impressionsAug '26: 698 clicks, 404,049 impressionsAug698Live June 2
Chart from Google Search Console data, June 1, 2025 to August 31, 2026 (www.burgbrock.com, clicks from Google Search per month). Lighter bars are the months before the new site went live on June 2, 2026.
Show the monthly numbers
Burg & Brock, Google Search Console, clicks and impressions per month
MonthClicksImpressions
Jun '251071,191
Jul '251581,459
Aug '251871,876
Sep '251611,609
Oct '252051,714
Nov '251321,403
Dec '251391,787
Jan '262275,369
Feb '2625212,367
Mar '2628523,335
Apr '2629224,562
May '2630436,255
Jun '26441216,932
Jul '26635456,376
Aug '26698404,049

What these numbers do and don't show

  • Most searches Google names are still for the firm: 418 of the 572 clicks with a reported search term in June to August 2026 included the firm's name. Google doesn't report the search term for the other 1,202 clicks, so their split is unknown.
  • Impressions grew much faster than clicks (4,526 to 1,077,357) because hundreds of new pages now appear in results, many below the top few spots. Average position stayed about the same (13.3 and 13.0), and click-through rate fell from 9.99% to 0.16%.
  • Clicks aren't clients. This page reports unpaid Google Search data only and makes no claim about calls, leads or cases.

Individual results vary. Past results don't guarantee future outcomes. Earnings disclaimer.

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About this case study

Have a question that isn't here? Get a free audit and ask us when it arrives.

Are these results typical?

No. Results depend on the firm, the market and the starting point, and individual results vary. Burg & Brock started from a one-page site, so much of the change comes from having pages that can rank at all.

Why compare June to August of each year?

Comparing the same months a year apart removes seasonal swings. June to August 2025 is before GLP started; June to August 2026 is the first three months of the new site.

Where does the data come from?

Google Search Console for www.burgbrock.com, pulled on September 26, 2026. It counts clicks and impressions from unpaid Google Search results. It doesn't include paid ads or other search engines.

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