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Case Study: Westview Law

Westview Law is an employment law firm in Los Angeles. GLP built its website in January 2026 and rebuilt it at 95 pages in late May. In the three months after the rebuild, clicks from Google Search went from 166 to 1,559.

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Google clicks, June to August 2026 vs March to May 2026
9.4×

In short

Westview Law represents employees in Los Angeles in wrongful termination, discrimination, retaliation and wage cases. GLP launched the firm's new website in January 2026, then rebuilt it on May 28 from 38 pages to 95. Search Console counts 166 clicks from Google Search in March to May 2026 and 1,559 in June to August 2026, 9.4 times as many. The domain is new, so there's no older baseline to compare with. Results vary.

Google clicks, Jun to Aug 2026166 in Mar to May
1,559
Search impressions, Jun to Aug 202612,142 in Mar to May
315,613
Queries averaging a top-10 spot127 in Mar to May
3,287
Pages that earned a click11 in Mar to May
93

Source: Google Search Console for westviewlawpc.com, pulled September 26, 2026. Clicks and impressions are from unpaid Google Search results.

The Client

An employment firm in Los Angeles

Westview Law takes cases for workers: wrongful termination, discrimination and harassment under California's Fair Employment and Housing Act, retaliation, disability accommodation, and unpaid wages. The office is on Century Park East in Los Angeles.

The Challenge

A new site that only people who knew the firm could find

GLP started with Westview Law in December 2025 and launched a new site for the firm in January 2026. Through the spring it brought in 46 to 62 Google clicks a month. Almost all of them landed on the homepage, the attorney pages or the firm page, which is what you'd expect when most visitors already know the name.

People who search for help after losing a job don't type a firm's name. They type the problem: fired after medical leave, an employer that won't accommodate work restrictions, what a wrongful termination case is worth. The site had few pages that answered those questions.

What GLP Did

A new site, then a bigger one

  1. December 2025 to February 2026: launch and tracking

    Built and launched the new website (live in January 2026), set up CallRail call tracking and connected it to the firm's CRM, prepared the Google Business Profile, and set up the firm's social profiles.

  2. May 28, 2026: the rebuild

    Relaunched the site at 95 pages, up from 38. New pages included 10 city pages, 10 practice and topic pages, 12 articles, 2 long guides, 4 case results pages, 3 attorney bios and a 27-term employment law glossary, all with structured data.

  3. June to September 2026: content and fixes

    Kept adding articles and practice pages, fixed schema, robots.txt and sitemap issues, rebuilt the main practice pages, redesigned the homepage contact form and added live chat.

More on how we approach this: SEO for employment lawyers and law firm SEO.

The Results

From 166 to 1,559 clicks a quarter

Clicks rose every month after the rebuild: 271 in June, 531 in July and 757 in August. September was on the same track, with 578 clicks through the 24th.

The new clicks come from the questions people ask when a job goes wrong. After the homepage (242 clicks), the most-clicked pages from June to August were an article on being fired over work restrictions (191 clicks), one on being fired after FMLA leave (92) and a guide to failure-to-accommodate claims in California (72).

Westview Law: monthly clicks from Google Search, February to August 2026Monthly clicks were 51, 62, 46 and 58 from February to May 2026, then 271 in June, 531 in July and 757 in August after the site was rebuilt on May 28.0100200300400500600700800Feb '26: 51 clicks, 1,110 impressionsFebMar '26: 62 clicks, 5,155 impressionsMarApr '26: 46 clicks, 2,562 impressionsAprMay '26: 58 clicks, 4,425 impressionsMay58Jun '26: 271 clicks, 67,796 impressionsJun271Jul '26: 531 clicks, 107,001 impressionsJul531Aug '26: 757 clicks, 140,816 impressionsAug757Site rebuilt May 28Westview Law: monthly clicks from Google Search, February to August 2026Monthly clicks were 51, 62, 46 and 58 from February to May 2026, then 271 in June, 531 in July and 757 in August after the site was rebuilt on May 28.0100200300400500600700800Feb '26: 51 clicks, 1,110 impressionsFebMar '26: 62 clicks, 5,155 impressionsMarApr '26: 46 clicks, 2,562 impressionsAprMay '26: 58 clicks, 4,425 impressionsMay58Jun '26: 271 clicks, 67,796 impressionsJun271Jul '26: 531 clicks, 107,001 impressionsJul531Aug '26: 757 clicks, 140,816 impressionsAug757Rebuilt May 28
Chart from Google Search Console data, February 1 to August 31, 2026 (westviewlawpc.com, clicks from Google Search per month). Lighter bars are the months before the May 28 rebuild.
Show the monthly numbers
Westview Law, Google Search Console, clicks and impressions per month, 2026
MonthClicksImpressions
Feb '26511,110
Mar '26625,155
Apr '26462,562
May '26584,425
Jun '2627167,796
Jul '26531107,001
Aug '26757140,816

What these numbers do and don't show

  • The domain is new. Search Console data starts on January 16, 2026, so this compares the site before and after the May rebuild, not the firm before and after GLP.
  • The starting point was small. 166 clicks in three months is a low base, and growth from a low base looks large as a multiple.
  • Impressions grew faster than clicks (about 26 times vs 9.4 times) because many new pages show up on page one or two for research-type searches. Click-through rate fell from 1.37% to 0.49%.
  • Clicks aren't clients. This page reports search data only. It makes no claim about calls, leads or cases, and paid ads (run by another agency) aren't counted.

Individual results vary. Past results don't guarantee future outcomes. Earnings disclaimer.

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About this case study

Have a question that isn't here? Get a free audit and ask us when it arrives.

Are these results typical?

No. Results depend on the firm, the market and the starting point, and individual results vary. Westview Law started from a new domain with little traffic, so the growth shown here is growth from a small base.

What changed on May 28, 2026?

GLP relaunched the site at 95 pages, up from 38, adding city pages, practice pages, long guides, case results, attorney bios and a glossary. Monthly clicks went from 58 in May to 271 in June.

Where does the data come from?

Google Search Console for westviewlawpc.com, pulled on September 26, 2026. It counts clicks and impressions from unpaid Google Search results. It doesn't include paid ads or other search engines.

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