Matt Khorsandi
Founder & CEO
Matt founded GLP Marketing in 2021 to give law firms marketing they can trace to signed cases. He sets the direction for the company and leads the strategy on client accounts.
- 2021Founded GLP Marketing
- 10 yrsStarting and running companies
- CMOLeads GLP's Consulting CMO work
Matt Khorsandi is the Founder and CEO of GLP Marketing. He built the team on this site around one idea: a law firm should be able to see which part of its marketing brings in cases, and what each case costs.
Matt at GLP
How Matt leads GLP
- 01
Company direction
Decides what GLP offers, how it works and which firms it takes on.
- 02
Consulting CMO engagements
Runs the senior strategy for firms that hand GLP their search, content, paid media and intake oversight.
- 03
AI search visibility
Has the team check which firms ChatGPT, Gemini and Google's AI answers recommend, and why.
- 04
Reporting on signed cases
Ties the work to what a managing partner cares about: qualified calls, signed cases and the cost of each.
How Matt got here
From commercial real estate to signed cases
Matt did not start in marketing. He started in deals, budgets and buildings, and that is why GLP is run on what a case costs and what it brings in.
-
2011–2015
Business school, with real estate on the side
Matt studied at UC Santa Barbara and then at the University of Southern California, where he earned a B.S. in Business Administration and joined the Trojan Real Estate Association. In 2014 he interned at a capital firm in Beverly Hills.
Education on LinkedIn -
2015–2017
Learning to pick up the phone
Out of college he chose commercial real estate and went to work as an analyst on value-add deals. Mentors there showed him what excellent, hard-working and honest looks like in practice. He also learned to cold call and the fundamentals of commercial property.
Experience on LinkedIn -
2016–2017
The leap into founding
A close friend asked him for feedback on the beta of a daily fantasy sports app. Matt believed in it enough to leave his job and join as co-founder. They raised money, built traction and ran the company for more than a year. When it closed, it left him the lesson he still works by: every business hits hard walls, and conviction is what carries you through them.
Experience on LinkedIn -
2017–2020
Growing a company, then helping save it
A coworking startup that had raised over $20 million hired him to scout, lease and build out new locations. He studied the Los Angeles office market and travelled to Portland, Seattle, Denver, Austin, Dallas and New York. Promoted to Director of Real Estate, he stayed when the money ran out and the founders left, helped the new CEO restructure, and saw another eight-figure round come in. He was then trusted with $4 million to build out a 20,000-square-foot space in Manhattan Beach.
Experience on LinkedIn -
2020–2021
Software for search marketers
He moved into software, first co-founding a tools startup and then building a platform that helps developers and agencies publish product, service and location landing pages at scale. That work put him inside SEO, and close to the kind of local pages law firms depend on.
Experience on LinkedIn -
2021 to today
GLP Marketing
In June 2021 Matt founded GLP with one focus: attorney SEO that performs. It has since grown into a full client-acquisition practice for law firms. Every lesson above shows up in how he runs it: measure the return, keep the team close to the client, and change the plan when the numbers say so.
Experience on LinkedIn
"Every marketing dollar should trace back to a signed case. When one doesn't, we change the plan."
Part of the GLP team
When you hire GLP, you get the whole team
Matt leads a team where each area of the work has its own lead, and every client firm has one day-to-day contact.
What firms ask Matt
Yours isn’t here? Ask our team
What is a Consulting CMO engagement?
It is the broader of GLP's two kinds of engagement. On top of SEO and AI search, GLP takes on paid media, intake and vendor oversight for the firm, and Matt leads the strategy.
Why does GLP talk about signed cases instead of rankings?
Rankings and traffic only matter when they bring in the cases a firm wants. Leads and signed cases come from the firm's intake and CRM data, so GLP works from that data with the firm's permission and plans around what it shows.
Can GLP guarantee rankings or mentions in AI answers?
No. Google says plainly that no one can guarantee a top ranking, and the same goes for being quoted in AI answers. GLP commits to the work and reports what it produces.
Get your audit from the people who'd do the work
The GLP team does the free audits too. We check how your firm shows up on ChatGPT and Google and send you a video walkthrough within 48 hours.
Or call Call (661) 388-5526