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The GLP Marketing team

Lizza Arizabaleta

Executive Assistant & HR

Lizza keeps GLP running behind the scenes: the leadership calendar, internal projects, hiring and the people side of the team.

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Lizza Arizabaleta

Lizza Arizabaleta is Executive Assistant to the CEO and leads HR at GLP Marketing. She brings more than 15 years of running projects, teams and operations in four countries to how GLP organizes its work and its people.

Lizza at GLP

What Lizza runs at GLP

  1. 01

    Executive support

    Manages the CEO's calendar and priorities so decisions on client work don't wait.

  2. 02

    Hiring and HR

    Runs recruiting, onboarding and HR for a team that works across time zones.

  3. 03

    Internal projects

    Coordinates internal projects and keeps deadlines, owners and next steps clear.

  4. 04

    Process improvement

    Finds the steps that slow the team down and simplifies them, with automation where it helps.

How Lizza got here

From Medellín to the CEO's office

For fifteen years Lizza has done one job in different settings: take a plan, agree it with the people involved, and see it through on time and on budget. She has done it in Colombia, Argentina, Panama, Costa Rica and for teams in the United States, and it is the same job she does for GLP today.

  1. 2010–2011

    Learning project work in Medellín

    While finishing her studies in international business, Lizza started as a project assistant at a chamber of commerce in Medellín. She ran the first phase of an accreditation program, from training to compliance, and then helped set up a sponsorship project: the charter, the scope, the timelines and the risk plans, agreed with every stakeholder before work began.

    Experience on LinkedIn

  2. 2013–2022

    Running teams and launching new locations

    In Buenos Aires she managed sales for a retail store in one of the city's busiest shopping centers, leading the team and its results. From 2017 she ran the expansion of a footwear chain into Panama and Costa Rica: the market analysis behind each business case, the budget, the schedule and the team roles, with weekly reviews and clear controls for change and risk. In 2021 she took over as branch manager for several of those stores, where she raised sales and customer satisfaction and wrote the operating procedures the teams still worked by.

    Experience on LinkedIn

  3. 2022–2024

    Project management for international clients

    She then managed projects for a strategy consultancy in Texas, building project charters, business cases, benchmarks and roadmaps, and running weekly status reviews and quality audits. At the same time she coordinated home remodeling projects in Costa Rica on budget and on schedule. In 2024 she earned the PMP credential.

    Verify the PMP on Credly

  4. 2025 to today

    Matt's right hand at GLP

    Lizza joined GLP in 2025 as Executive Assistant to the CEO and Project Coordinator. After key meetings she writes the follow-up summaries and action plans, tracks every task Matt hands to the team, and is the single point of contact for outside agencies and vendors. In January 2026 she added HR, taking over recruiting and onboarding.

    Experience on LinkedIn

Education

  1. ESUMER Technologist in International Business 2008–2011
  2. Coursera Google Project Management Specialization 2022
  3. Florida World University PMO Diploma, Project Management 2022
  4. Coderhouse Community Manager, Marketing 2022
  5. Universidad Creativa PMP Certification, Project Management 2022–2023
  6. Politécnico Grancolombiano Bachelor's Degree in Psychology · In progress 2026–2031

See it on LinkedIn

Certifications

  1. September 2024 Project Management Professional (PMP)® Project Management Institute Verify on Credly
  2. July 2024 Scrum Master Professional Certificate (SMPC)® CertiProf See it on LinkedIn
  3. July 2024 Scrum Master: Managing Work Teams G-Talent See it on LinkedIn
  4. August 2024 Jira Software for Agile Teams soylider.net See it on LinkedIn
  5. April 2023 PMP Preparation Workshop, 54 hours RH International Business School See the certificate
  6. November 2022 Scrum Fundamentals Certified VMEdu See it on LinkedIn

On the record

What people who have worked with Lizza say

4 recommendations on LinkedIn
from people she led, teammates, colleagues and classmates since 2022 Read them on LinkedIn
It is refreshing, both personally and professionally, to find someone in this world as dedicated to success, details and project management processes as Lizza. She is a professional in every sense of the word: a Leader, a Manager, a Colleague, a Partner, a Friend.
Gabe WhitakerStartup, SMB & Enterprise Development · Reported to Lizza · 2024 View on LinkedIn

Part of the GLP team

When you hire GLP, you get the whole team

Lizza works alongside the rest of GLP's leads under Founder and CEO Matt Khorsandi. Every client firm gets the full team, with one day-to-day contact.

Meet the whole team

What firms ask Lizza

Yours isn’t here? Ask our team

How is a GLP client account staffed?

Each area of the work has its own lead: SEO, content and development. Every firm also has one day-to-day contact, so it isn't chasing several people for an answer.

Where is the GLP team based?

GLP's office is at 8787 Shoreham Dr, West Hollywood, CA 90069. The team works with law firms across the United States and Canada.

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