Juan Reyes
Director of SEO & AI/SI Visibility
Juan leads GLP's SEO and AI search work. When a firm hires GLP, he is the one who sets the technical and search plan for its site.
- 20+ yrsIn SEO, web and digital marketing
- 2024Leading SEO at GLP
- EN · ESWorks in English and Spanish
Juan Reyes is GLP Marketing's Director of SEO and AI/SI Visibility. He brings more than 20 years in SEO, web development and digital marketing to GLP, and sets the SEO standards the rest of the team works to.
Juan at GLP
What Juan runs at GLP
- 01
Technical SEO
Site audits, crawl and indexing problems, structured data, page speed and site structure.
- 02
AI search visibility
How a firm shows up when people ask ChatGPT, Gemini or Google's AI for a lawyer, and what to change when it doesn't.
- 03
Local SEO
Google Business Profiles, citations and city pages for firms that win cases in specific markets.
- 04
Search data and reporting
The Search Console and analytics numbers in each client report, read for what they mean rather than what they flatter.
How Juan got here
Two decades, from the server room to AI search
Juan did not come to SEO from a marketing course. He came from the technical side, and each stage since has added something a law firm now gets when it hires GLP.
-
Mid-2000s
Starting behind the screen
His first work was technical: keeping machines and servers running, locking them down and building websites on top of them. He learned WordPress and Joomla inside out along the way. That is where his habit of treating a site as infrastructure comes from. Before he asks whether a page ranks, he checks that it loads fast, stays secure and can be crawled.
Certifications on LinkedIn -
2011–2013
From building sites to getting them found
By 2011 the people he worked with were already calling him an SEO manager. In late 2012 he took on dedicated SEO projects, and in 2013 he started leading a distributed team that plans, builds and improves websites. He has led remote teams ever since.
Experience on LinkedIn -
2014
Judged by what the traffic does
A client from those years, a CPA, describes Juan taking over a site that already had good traffic, then growing it and lifting conversion as well. The lesson stayed with him: visits only count when they turn into business.
Read the recommendation -
2015–2016
Back to study, without stepping away
While still running his team, he took courses in mobile design and development, customer relations and project management. Developers who reported to him at the time remember a lead who planned their schedule every single week and kept a close eye on detail.
Education on LinkedIn -
2017–2020
Clients who stayed for years
He worked remotely with business owners in several countries, often on engagements that ran for years. One of them, who began working with him in 2017, singles out how clearly he explains complex topics. Another thanks him for steady advice on SEO, Google Ads, analytics and blogging. He works natively in English and Spanish.
Read the recommendations -
2020–2023
Leading SEO teams, then bringing in AI
He moved from hands-on SEO and server work to leading SEO teams, and from there into marketing strategy built on automation and AI. A designer on his team in 2023 credits him with assembling and aligning eight offshore professionals and with putting tools like ChatGPT to work on SEO.
Read the recommendations -
2024 to today
Where it all comes together
Juan joined GLP Marketing in August 2024. The technical base, the years of leading teams, the habit of measuring results and the early work with AI now go into the standards every GLP client site is built and checked against.
Experience on LinkedIn
Education & certifications
- Massachusetts Institute of Technology Mobile Application Experiences · Certification in mobile design and development 2015–2016
- Kyoto University Culture of Services: New Perspective on Customer Relations · Specialization in customer service 2015–2016
- University of Adelaide Certified Specialist, Project Management 2015–2016
On the record
What people who have worked with Juan say
from clients, teammates and leaders since 2011 Read them on LinkedIn
Juan played an integral role in helping our agency develop AI-driven, outside-the-box services to complement our core service offerings.Joseph RivielloCEO & Founder · Supervised Juan directly · 2023 View on LinkedIn
- Amina CovrkGoogle, Meta & YouTube Ads Specialist Reported to Juan · 2023 “I am thrilled to wholeheartedly recommend Juan as an exceptional marketing director. […] His keen attention to detail, strategic thinking, and ability to adapt to the ever-changing marketing landscape have been pivotal in our team's success.” View on LinkedIn
- Geo O.HTML Email & Graphic Designer Worked on Juan's team · 2023 “Juan's track record speaks volumes about his remarkable ability to instigate positive change. His knack for assembling and aligning a team of eight offshore professionals has significantly elevated our marketing capabilities.” View on LinkedIn
- Rainer JöhlLeadership & Organizational Coach Client · 2020 “Juan Reyes is a real SEO and SEA Professional with great skills in programming, IT, Social Media and Translation services. […] Juan is very good in communication and explaining complex topics.” View on LinkedIn
- Alma CilurzoOrganizational Development & E-Learning Client · 2019 “Thank you for helping me with all my needs regarding SEO, Keywords, Google Ads, Google Analytics, Blogging, Tagging and providing non stop advice.” View on LinkedIn
- Yasmin BossertEnergy & Awareness Work Client · 2018 “I'm so happy with the amazing Work from Juan Reyes and his Team. Very fast, so creative, and friendly.” View on LinkedIn
- Darko GerguricSenior WordPress Expert Worked on Juan's team · 2018 “Juan is one of the best project managers I ever worked with. Has a full understanding of project requirements and how to achieve the best results.” View on LinkedIn
- Megan JordanCommunications Professional Senior to Juan · 2015 “I still remember a comprehensive presentation Juan created to show how unique and compelling content helps to drive SEO. […] He was professional, courteous and I highly recommend working with him.” View on LinkedIn
- Stephen SabatiniSenior Web Developer Reported to Juan · 2015 “He understands what is involved to meet deadlines while remaining very detail oriented. […] He is driven by your success.” View on LinkedIn
- Sean HopwoodFounder & CEO Client · 2014 “Mr. Reyes understands SEO and Marketing. He is also good with computer applications, design and some programming.” View on LinkedIn
- Ed Parsons, CPACPA Client · 2014 “As SEO Manager, Juan took over a site with very good traffic, increased it and also improved conversion. […] I had an excellent experience with him and think any small business needing SEO services would as well!” View on LinkedIn
Part of the GLP team
When you hire GLP, you get the whole team
Juan works alongside the rest of GLP's leads under Founder and CEO Matt Khorsandi. Every client firm gets the full team, with one day-to-day contact.
What firms ask Juan
Yours isn’t here? Ask our team
How long does law firm SEO take to show results?
Most firms see early movement within the first few months, but timing depends on the starting point, the market and how much work the site needs. New sites take longer, and the bigger gains usually come after a full year of steady work.
Does my firm need a separate agency for AI search?
Usually not. Showing up in Google AI Overviews, ChatGPT, Perplexity and Claude rests on the same work as SEO: clear content that answers real questions, a site search engines can read, and a firm other sources vouch for.
What does GLP look at first on a new account?
The site itself, the firm's Google Business Profile and the firms that outrank it for the searches that matter in its practice area. That read becomes the SEO plan.
Get your audit from the people who'd do the work
The GLP team does the free audits too. We check how your firm shows up on ChatGPT and Google and send you a video walkthrough within 48 hours.
Or call Call (661) 388-5526