Attorney at Law
Attorney at Law
Attorney at Law
Real Estate Law
Approximately 93 percent of Boston consumers search for local law firms online and about 88 percent of SEO local mobile searches result in a lead within 24 hours. Ramp up your local search engine optimization efforts and connect your law firm with new clients in Boston.
We offer conversion-driven local SEO services in Boston to ensure your law firm ranks high in SEO local search queries and achieves revenue growth.
We start every project by diagnosing your organic online presence in Boston at nauseam. A detailed plan along with key performance metrics are identified, communicated and signed off on prior to executing any SEO work.
Foundations are EVERYTHING in SEO. We’ll check your web assets to ensure proven frameworks are being used for local marketing success. We use tried and tested SEO frameworks on well known content management systems including WordPress & HubSpot.
An organized dance of On and Off Page optimization conducted by our team of local SEO experts. You’ll know exactly what we’re doing, why we’re doing it and when. Deliverables are identified at the very beginning of the project and broken out monthly.
Each month you’ll receive a work completion email along with an update on the impact our work has had on your performance. Key performance metrics include Google Impressions, Clicks, Calls, Form Submissions, Leads, & New Signed Cases.
These are REAL screenshots pulled from Google Search Console for just a few of our lawyer clients. Don’t believe it? Book a call and we’ll show you!
Search Engine Optimization (SEO) is the process of increasing organic traffic to a website from search engines like Google, Bing & Yahoo. It is done by obtaining page one rankings for relevant keywords. Attorney SEO is simply the practice of obtaining page one rankings for legal websites using search engine guidelines and best practices.
First, some facts:
This presents a massive opportunity for your law firm. By using keyword research tools we’re able to aggregate a list of every possible keyword searchers are typing relevant to your niche. With this list we’re able to identify the most relevant keywords, create valuable and optimized content to rank for those keywords and capture prospective Boston clients with the following:
In short, if your Boston law firm isn’t bringing in business from organic search at the moment, you’re leaving a lot of money on the table.
Our marketing agency provides comprehensive SEO services for Boston attorneys including:
Keyword research is the process of determining which keywords are most frequently searched by your potential clients when they need your services. Once our team has these statistics, we use them to create a content marketing strategy, how it should be structured, and where current opportunities exist to boost the amount and quality of leads you receive from your website.
The objective of content marketing is to get people to your site from desirable keywords relative to your practice areas. This includes educational content that establishes your firm as an authority (top of funnel), lead magnets and email sequences (middle of funnel), and direct response keywords (bottom of funnel). Your content marketing will provide solutions, insights, and other relevant information to your target audience. When done correctly, content marketing allows you to persuade a visitor that you’re the lawyer who can help them.
On-page SEO is the process of optimizing a website to make it easier for Google (and visitors) to comprehend. It includes establishing a site architecture that follows best practices and ensuring that certain areas of the page are both structurally and semantically optimized, such as title tags, meta descriptions, heading tags, body text, hyperlinks, lists, tables, schema markup, file names, meta data and more.
Local SEO is for law firms is our bread and butter. So much so that we’ve even created our very own software that we license to other agencies and marketers. This includes optimizing your website, your Google Business Profile, as well as profiles and citations around the web like LinkedIn, Facebook, Avvo, etc. The end result – ranking in the maps 3 pack and top organic positions for your money keywords.
Off-page SEO is the practice of building authority to your website through contextually relevant and trusted references (“links”) from other websites. This is one of Google’s top 3 ranking factors – and for good reason. Google’s goal is to provide users with the best possible results. One great way of doing that is by taking a close look at these mentions/references throughout the web.
At the very beginning of your project we identify key performance metrics and configure the various tools needed to track them. This involves things like Google Search Console, Google Analytics, CRM, intake systems, and other key business operations software. There’s no better way to measure performance than with clear and reliable data you can track. This way, over time we’ll obtain invaluable insights along with a quantifiable ROI on your investment.
Although SEO & web design are two completely separate arenas, you’ll want SEOs involved in any redesign or development changes to your website. When it comes to responsive design, accessibility, semantic HTML structures, website architecture, server architecture, and other technical components that impact how search engines can access, inspect, and rank your site, SEOs should be involved.