Search Engine Optimization (SEO) is the process of increasing organic traffic to a website from search engines like Google, Bing & Yahoo. It is done by obtaining page one rankings for relevant keywords. Attorney SEO is simply the practice of obtaining page one rankings for legal websites using search engine guidelines and best practices.

First, some facts:

1. Did you know that 33% of legal consumers begin their search for a law firm in Washington by using online resources?
2. How about that 62% of legal searches online are non-branded – I  .e., generic like: “Washington personal injury attorney” or “District of Columbia car accident lawyer” etc.
3. Or how about that 96% of people seeking legal advice in Washington start with search engines like Google, Bing or Yahoo.

This presents a massive opportunity for your law firm.  By using keyword research tools we’re able to aggregate a list of every possible keyword searchers are typing relevant to your niche. With this list we’re able to identify the most relevant keywords, create valuable and optimized content to rank for those keywords and capture prospective Washington clients with the following:

• Contextually relevant educational content (top of funnel)
• High intent keywords targeting searches actively looking for your services (bottom of funnel)
• Engaging assets to qualify prospects
• Calls to action to work with your firm

In short, if your Washington law firm isn’t bringing in business from organic search at the moment, you’re leaving a lot of money on the table.

Our marketing agency provides comprehensive SEO services for Washington attorneys including:

• Keyword Research
• Content Marketing (top, middle & bottom of F=funnel)
• On-Page SEO (website/technical SEO)
• Local SEO
• Off-page SEO (link building/domain authority)
• Analytics, integrations & reporting via search console, google analytics and various CRMs
• Web Design

Keyword Research

Keyword research is the process of determining which keywords are most frequently searched by your potential clients when they need your services. Once our team has these statistics, we use them to figure create a content marketing strategy, how it should be structured, and where current leads opportunities exist to boost the amount and quality of leads you receive from your website.

Content Marketing

The objective of content marketing is to get people to your site from desirable keywords relative to your practice areas. This includes educational content that establishes your firm as an authority (top of funnel), lead magnets and email sequences (middle of funnel), and direct response keywords (bottom of funnel). Your content marketing will provide solutions, insights, and other relevant information to your target audience. When done correctly, content marketing allows you to persuade a visitor that you’re the lawyer who can help them.

On-Page SEO (website content, technical SEO, & relevancy)

On-page SEO is the process of optimizing a website to make it easier for Google (and visitors) to comprehend. It includes establishing a site architecture that follows best practices and ensuring that certain areas of the page are both structurally and semantically optimized, such as title tags, meta descriptions, heading tags, body text, hyperlinks, lists, tables, schema markup, file names, meta data and more.

Local SEO & Google Business Profile Optimization

Local SEO is for law firms is our bread and butter. So much so that we’ve even created our very own software that we license to other agencies and marketers. This includes optimizing your website, your Google Business Profile, as well as profiles and citations around the web like LinkedIn, Facebook, Avvo, etc. The end result – ranking in the maps 3 pack and top organic positions for your money keywords.

Off-Page SEO (Link building & domain authority)

Off-page SEO is the practice of building authority to your website through contextually relevant and trusted references (“links”) from other websites. This is one of Google’s top 3 ranking factors – and for good reason. Google’s goal is to provide searches with the best possible results. One great way of doing that is by taking a close look at these mentions/references throughout the web.

Analytics & Reporting

At the very beginning of your project we identify key performance metrics and configure the various tools needed to track them. This involves things like Google Search Console, Google Analytics, CRM, intake systems, and other key business operations software. There’s no better way to measure performance than with clear and reliable data you can track. This way, over time we’ll obtain invaluable insights along with a quantifiable ROI on your investment.

Web Design & Web Development

Although SEO & web design are too completely separate arenas, you’ll want SEOs involved in any redesign or development changes to your website. When it comes to responsive design, accessibility, semantic HTML structures, website architecture, server architecture, and other technical components that impact how search engines can access, inspect, and rank your site, SEOs should be involved.