Our marketing agency provides comprehensive SEO services for Cleveland attorneys including:
- Keyword Research
- Content Marketing (top, middle & bottom of F=funnel)
- On-Page SEO (website/technical SEO)
- Local SEO
- Off-page SEO (link building/domain authority)
- Analytics, integrations & reporting via search console, google analytics and various CRMs
- Web Design
Keyword Research
Keyword research is the process of determining which keywords are most frequently searched by your potential clients when they need your services. Once our team has these statistics, we use them to figure create a content marketing strategy, how it should be structured, and where current leads opportunities exist to boost the amount and quality of leads you receive from your website.
Content Marketing
The objective of content marketing is to get people to your site from desirable keywords relative to your practice areas. This includes educational content that establishes your firm as an authority (top of funnel), lead magnets and email sequences (middle of funnel), and direct response keywords (bottom of funnel). Your content marketing will provide solutions, insights, and other relevant information to your target audience. When done correctly, content marketing allows you to persuade a visitor that you’re the lawyer who can help them.
On-Page SEO (website content, technical SEO, & relevancy)
On-page SEO is the process of optimizing a website to make it easier for Google (and visitors) to comprehend. It includes establishing a site architecture that follows best practices and ensuring that certain areas of the page are both structurally and semantically optimized, such as title tags, meta descriptions, heading tags, body text, hyperlinks, lists, tables, schema markup, file names, meta data and more.
Local SEO & Google Business Profile Optimization
Local SEO is for law firms is our bread and butter. So much so that we’ve even created our very own software that we license to other agencies and marketers. This includes optimizing your website, your Google Business Profile, as well as profiles and citations around the web like LinkedIn, Facebook, Avvo, etc. The end result – ranking in the maps 3 pack and top organic positions for your money keywords.
Off-Page SEO (Link building & domain authority)
Off-page SEO is the practice of building authority to your website through contextually relevant and trusted references (“links”) from other websites. This is one of Google’s top 3 ranking factors – and for good reason. Google’s goal is to provide searches with the best possible results. One great way of doing that is by taking a close look at these mentions/references throughout the web.
Analytics & Reporting
At the very beginning of your project we identify key performance metrics and configure the various tools needed to track them. This involves things like Google Search Console, Google Analytics, CRM, intake systems, and other key business operations software. There’s no better way to measure performance than with clear and reliable data you can track. This way, over time we’ll obtain invaluable insights along with a quantifiable ROI on your investment.
Web Design & Web Development
Although SEO & web design are too completely separate arenas, you’ll want SEOs involved in any redesign or development changes to your website. When it comes to responsive design, accessibility, semantic HTML structures, website architecture, server architecture, and other technical components that impact how search engines can access, inspect, and rank your site, SEOs should be involved.
