About GLP Marketing
Your Consulting CMO.
Not Another Agency.
We don't sell SEO packages. We operate as an extension of your leadership team — owning search, content, and lead generation while giving you complete visibility and accountability across every dollar and decision.
Law firms deserve a marketing partner they can actually trust.
Most agencies sell rankings. They send monthly reports full of green arrows and vanity metrics, but can't tell you how many signed cases came from their work. They hide behind jargon and long-term contracts because their results can't speak for themselves.
GLP was built to be the opposite. We operate as your Consulting CMO — sitting inside your business, understanding your case economics, and building growth systems with complete transparency. You see every keyword, every lead source, every dollar at work.
We only work with law firms. That focus means we understand the nuances of legal search — how people find attorneys, what makes them choose one firm over another, and how to turn organic visibility into signed retainers. Not generic traffic. Signed cases.
"We don't sell SEO. We sell growth. SEO just happens to be the most powerful vehicle to get there."Matt Khorsandi, Founder & CEO
Three Principles
Complete Visibility
You see everything — every keyword we're targeting, every piece of content we publish, every lead that comes in, and exactly how it traces back to our work. No black boxes.
AI-Powered Execution
We use proprietary AI systems to identify ranking opportunities, predict content performance, and optimize campaigns at a speed and scale traditional agencies can't match. Including ranking in Google's AI Overviews.
Measured in Cases, Not Rankings
Rankings are a means to an end. We measure success by signed retainers and revenue generated — the metrics that actually matter to your firm's growth.
We're Built for What's Next
Google's AI Overviews are fundamentally changing how people find attorneys. We've retooled our entire approach to ensure your firm shows up in both traditional results and AI-generated answers.
AI-Ready Content Architecture
Every piece of content we create is structured for AI extraction — schema markup, entity optimization, and answer-first formatting that Google's AI can cite and surface.
AI Citation Tracking
We monitor your firm's presence across AI Overviews, featured snippets, People Also Ask, and local packs — giving you complete visibility into every surface that drives leads.
Predictive Content Modeling
Our AI identifies which topics Google is most likely to feature in AI answers for your practice area and market — so we create content that gets cited, not just ranked.
Real-Time Performance Dashboard
Full transparency into every metric — traffic, leads, AI citations, call tracking, and revenue attribution. You see exactly what's working and what needs optimization.
Matt built GLP at the intersection of technology and legal marketing. With a background in digital strategy and data-driven marketing, he saw an industry full of agencies that sold rankings without accountability — and built the opposite.
His approach: operate like a tech company, not an agency. Use AI and automation to make smarter decisions. Measure everything. Hide behind nothing. Only win when clients win.
Under Matt's leadership, GLP has grown from a solo consultancy to the leading legal marketing firm in the country — with a proprietary technology stack that gives clients an unfair advantage in both traditional search and the emerging AI search landscape.
Ready for a Marketing Partner
You Can Actually Trust?
Complete visibility into your pipeline, your spend, and your results. No black boxes, no lock-ins — just accountability and growth.
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