Initial Discussion Questions
Answers to the following questions will guide our strategy and next steps. Please provide as much detail as possible.
In your own words, what does your business do?
How did you get started? How long have you been in business?
What are all the services that you offer? Are there any that are more important than others?
Who will be making the decision to move forward on a new website/marketing services?
Why did you create your website & can you tell me a little bit about it?
What about it do you like the most and what do you like the least?
What is the primary purpose for your website?
Why are you considering working with GLP Marketing?
What is your target audience?
What geographic areas you are targeting (State, Cities, Neighborhoods, Zip Codes)?
What do those audiences want to find out when they get to your site? Or, what tasks do you want them to complete when visiting the site?
Who are some of your local competitors? (If no one) Who might your customers or prospects consider your competition?
What would you say sets you apart from your competition?
How are people finding out about you today? (if referral or word of mouth) Who is your main referral source and why?
Are you engaged in any type of marketing efforts?
How are those performing?
How are you measuring the success of these campaigns?
What are the top 5 keywords you think you should rank for on Google?
Do you have Google Analytics installed on your website?
I'm not sure
How do you gauge the performance of your website?
What technology is your website built on? ie Shopify, WordPress, Joomla, Drupal?
How many clients do you get from your website and how do you think they find you?
What is the average dollar value of a new sale, or new lead?
If you could pick one of your services to do all day whether because of margin or because you enjoy the work, which one would it be? And are they different from what you would like your SEO efforts to focus on? (is there a product that gets them in the door that is less profitable, but converts to larger sales?)
Do you use social media? What are your page names?
Do you make changes to your website or is that handled by a 3rd party?
Is all the content on your current site still relevant?
Is there any missing information that needs to be on your website?
What are the services or products you provide that need to be on the website?
Is all of your staff highlighted on your website?
What is more important to your potential customers to highlight? (No wrong answer and can pick more than one)
Equipment on the site
Techs, Staff, Industries served
Are there any special forms that people need to fill out on the website?
Do you plan on continually updating the site with industry, company, or local articles?
Do you want to highlight past projects, or work? Would you like to highlight them individually or more generally?
Are there any sections of the site that you think will change often? If yes, please explain.
Are there any contextually relevant affiliations you belong to? Charities you support? Resources you can offer to prospects?